Freelance Copywriter - Smart Nora Scribe

As a copywriter for Smart Nora, you will be the company’s scribe, owning and reflecting the voice of our burgeoning brand at the intersection of sleep, wellness, and technology. Part wordsmith and part anthropologist, you have impeccable listening and people skills and can interview Nora’s customers to learn about their sleep and experience. You can create riveting stories with just a couple of quotes and points and can flesh out engaging, compelling and educational content for our brand. Most importantly, you are passionate about copywriting, excited about wordplay, and are interested in growing with an intrepid start-up.
We are an ambitious, tight-knit team, with an open work environment and a self-directed approach. We take a lot of pride in our individual work and hold one another accountable for producing great work. If you’re interested in joining a startup with strong ties to the tech, design, hardware, IoT and consumer health communities, read on for how you can apply.
Essential Job Responsibilities
  • Own and lead Smart Nora’s tone of voice and burgeoning brand
  • Research and interview skills: work with Nora’s customers to gather stories and shape testimonials
  • Brainstorm and develop ideas for marketing and customer experience
  • Testing and positioning messaging across all channels, including email, digital, web, packaging
  • Develop and write knowledge-based articles for our Help Centre, bringing Nora's friendly, approachable and knowledgeable tone into the articles
  • Collaborate and work with cross functional teams, including Design, Customer Experience and Product Development to develop a cohesive, unified voice across all touch-points
  • Manage and develop our copywriting function for english-speaking markets with a global perspective
Qualifications / Ideal Candidate
  • 4+ years of copywriting experience with a diverse and bold portfolio, either with experience writing for a consumer audience or consumer technology
  • Balances out-of-the-box thinking with the ability to plan, implement and push projects forward
  • Witty and friendly writing style with an editor’s eye and a lively pen / keyboard
  • Ready for a dynamic, startup environment where timelines can change based on needs
How to Apply
Please send an email with your CV to with the subject line "Freelance Copywriter - Smart Nora Scribe" with responses to the following details:
1. Please point us to projects you are particularly proud of and tell us why (2 examples are a good start!)
2. Tell us why you would be excited to write about the sleep, wellness and technology space.